Maximize your Online Visibility!

FAQ for Online Directories & Online Presence

• What is Online Presence?

  Online Presence incorporates all strategies of Digital Marketing that look to maximize a business's local online visibility and attract more customers in the local area. This is especially important for businesses with physical premises that can only attract customers from within traveling distance. Creating consistent listings for your business in online directories, like Google Business Profile, is an important part of building an effective Online Presence strategy. Many customers use these directories to help quickly find a suitable local business for their needs. That could be a nearby restaurant, the best architect in town, or even a lawyer. Local directories have listings for almost every industry. Online Presence is all about making sure that your business is found in these local searches. Directory listings can also be displayed directly in search results.

  Google Business Profile is Google's own local directory. Listings for Google Business Profile appear in Google's Search Engine results at the top of the results page just below or above paid advertisements. There are local directories for almost every industry, and many of these directories also create a review profile for each business. Many consumers base their purchasing decisions on reviews they read on these profiles. The impact of this cannot be ignored. Even if you haven't set any directory listings up, it is very likely that listings currently exist for your business. Directories like Google Business Profile automatically generate a listing for almost every business. To make sure your business is being presented in the best possible light, you must claim your listings and keep them up to date. Taking control of your listings and managing them quickly and cost-effectively, will ensure that the next time someone is in your area and searching for the best business in your industry - they will find you.

• Why does my business need Local Marketing?

  Today, most people use online directories to look up business information and read reviews when making purchasing decisions. If your business isn't in local directories many customers simply won't find you. You may also be losing customers because they are getting the wrong information from these directories, or worse, because your business is being poorly represented on them. It is crucial for every company to be listed in as many relevant directories as possible and to have control over these listings. This is the only way to ensure that potential customers see exactly the right information and images. Building this presence also makes it much easier to track customer reviews and to react to them promptly. Taking control of your listings and managing them in a quick and cost-effective way will make sure that next time someone is in your area and searching for the best business in your industry - they find you.

• How does rankingCoach 360 help me with Local Marketing?

  Don't have the time to become a Digital Marketing professional nor the budget to pay for one for every small change and update? rankingCoach 360 is precisely tailored to the needs and capabilities of small businesses, making it possible for you to handle all of the most important areas of Digital Marketing yourself, with no prior knowledge, and without needing to invest a lot of time. rankingCoach 360 helps you to build a professional presence in the most vital directories:

  1. Assess your current directory presence

     Our free directory checker quickly and easily checks your company's existing entries, finding which information is wrong or missing in each directory.

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  2. Secure listings in all the most important directories with just 1-click

     rankingCoach publishes your company's information in all the top directories in no time. Gain full control over how your opening hours, pictures, videos and business details are published while protecting your brand and making sure you are found.

  3. Get the message out to your customers instantly

     Need to make quick or temporary changes to your business's public information? - New opening hours, relocating, a new telephone number, or a new employee? With rankingCoach you can publish vital changes to this public information, in all your directory listings, in seconds.

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  4. Easily manage and centralize your news and promotions

     In just a few clicks, publish posts to appear on multiple online directories simultaneously, making sure your customers always know about all your latest events, news, and special offers.

  5. Never miss a customer rating again!

     rankingCoach 360 notifies you the moment reviews of your business are posted, providing a full overview of your review profile, and giving you the control and perspective to easily and comfortably respond to reviews in the best possible way, across multiple directories from one app.

  6. Maximize your visibility in local searches

     Having frequent and consistent local directory entries is a positive ranking factor. This means it is great for your Search Engine rankings! rankingCoach makes it easy to achieve this whilst also optimising your website and content, so you can quickly and easily outrank the less well optimised competition.