Get top rankings on Google

FAQ for SEO

• What is SEO?

  Search Engine Optimisation (SEO) is a core channel of Digital Marketing. The goal of SEO is achieving the best possible rankings for your website on Search Engines. SEO achieves this result by improving your website in two key areas:

  • On-page Optimisation: This area of SEO focuses on the website itself, seeking to optimise the way users and Search Engines interact with it. This includes site content and technical configurations.
  • Off-page Optimization: This field of SEO looks at optimizing the external factors that impact your site's rankings such as inbound links, references on Social Media and business directory listings. All of these areas are ranking factors. This means improving them will boost your site's Search Engine rankings.

  Google repesents 95% of the total search market. This is why rankingCoach's main focus for Digital Marketing activites is Google.

• Why does my business need SEO?

  Getting top rankings on the first page of Google for the terms that potential customers use to find businesses in your industry, will bring more customers to your website. Unlike paid ads, which only give you visibility as long as you pay for them, organic rankings don't cost a penny, meaning more profits now and in the long term.

  Getting top rankings on the first page of Google for the terms that potential customers use to find businesses in your industry, will bring more customers to your website. Unlike paid ads, which only give you visibility as long as you pay for them, organic rankings don't cost a penny, meaning more profits now and in the long term. Since you are not the only one fighting for those top rankings on Google, it is important to understand that you have competition. Search Engine Optimisation is a long-term investment that will take your business's Digital Marketing strategy to the next level, but this work will take time to fully pay off. Within weeks you will start to see results. Within a few months you will have built an efficient, cost-effective, long term strategy for attracting many new customers.

• How can rankingCoach help my website’s SEO strategy?

  rankingCoach is specially designed for the needs of small and medium businesses. The application creates a comprehensive individualised strategy tailored to your website’s needs that is simple and easy to follow.

  1. Easily find and optimise your site for the best keywords for your market
  2. Find and track your biggest competitors
  3. Custom video tutorials show you exactly how to easily implement on-page and off-page optimisation of your site
  4. Measure your success with comprehensive analytics, keeping you up to date on your progress and showing you how your site is doing against the competition.